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The admiration for the lighter skin tones always makes us the regular users of one or more fairness products. The 'lightening' and 'brightening' strategies used by them make us the 'fair' targets of these number one brands. The sunscreen contents of fairness creams may prevent the tanning of the skin to a certain extent, as they can prevent the secretion of the skin coloring pigment, melanin. So they can make a difference in the shades of the skin, if used regularly.